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How falling into a snow bank can help with sustainability.
This morning I went to get my Sunday paper and as I slipped and slid and eventually fell into the four-foot snow bank at the end of my driveway, I managed to hang on to the paper; which was conveniently wrapped in its protective plastic sleeve.
After dusting the snow off, and looking to make sure no one saw my ungraceful fall, I took a closer look at that plastic newspaper sleeve and noticed it had some new printing on it this week:
“Green15™ This product is made with at least 15% recycled material and with 15% less plastic.”
I’m pleased to hear that the StarTribune is making conscious choices that reduce their impact on the environment. That got me to thinking about one of my Ordinary Environmentalist consumer decisions I am making in 2011; Buy Sustainable Products and Packaging. This means I will look for packaging that is made, at least in part, from scrape and recycled materials. We are a little over a month into the year, and here is one product I found that works great, and is very thoughtfully packaged:
Seventh Generation dish soap = 90% Post Consumer Recycled materials (PCR). That means they use scrape and/or recycled materials content in their dish soap bottles. The bottles are recyclable too, helping to close the loop and make this packaging, nearly 100% sustainable.
It is great to see that companies such as the StarTribune and Seventh Generation™ are making sustainable packaging decisions that us Ordinary Environmentalists can choose to purchase for our households.
Falling in the snow bank wasn’t a great way to start the day, however it did wake me up, and I found another example of how companies are paying attention and converting to sustainable packaging practices. It is now up to us to purchase products from these companies.
